Yoga Journal is the first of its direct competitive set to be released in MRI!
Total Audience of 1.966 Million readers, and a Median Household Income of $84,120. More than one in three (38.5%) YJ readers have household incomes of $100,000+.
DID YOU KNOW?
Yoga Journal has been published under the same name for the past 35 years
Yoga Journal sold 340,000 copies in the last ABC auditing period, just on the newsstand alone and that each copy sells for $4.99
Yoga Journal sold 125,000 subscriptions in the last ABC auditing period and 94% were for a year or more
Yoga Journal’s circulation is at an all time high and has never gone down
Yoga Journal has had the same editor and publisher for the past 5 years
There are currently 14 million people in the U.S. who do yoga
Yoga Journal just won MIN “Most Engaged Reader” Award
Yoga Journal also won the Maggie Award for Best Health & Fitness/Consumer for the August 2009 Aug issue. In this category, we competed against Natural Health, Shape, Natural Solutions, and Muscle and Fitness HERS. In addition, we also won Best Series of Editorial Illustrations/Trade & Consumer for "Grow Your Love"
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