Chopra Center Gets into the Yoga Market

Licensing its internationally recognized brand name, the Chopra Center enters into the yoga studio market.
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Licensing its internationally recognized brand name, the Chopra Center enters into the yoga studio market.

Tapping into an internationally recognized name in mind-body wellness, a group of Vancouver, Canada, based investors have partnered with the Chopra Center to open what we're told will be "many" yoga studios throughout North America.

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The first Chopra Yoga Center opened in Vancouver last month.

The state-of-the-art facility sits in a former bank, and boasts three floors with 22-foot ceilings, a 8,000-square-foot yoga studio, a meditation room, an organic restaurant, and more.

A variety of yoga and fitness classes are offered, including foundational yoga asana classes and meditation instruction; vinyasa, power, and restorative classes; and hybrid classes like Yoga Barre, ChoFit (a cardio class), and HipHop Yoga, and Hot Yin. According to studio director Danielle Mika Nagel, what sets Chopra Yoga apart in the robust Vancouver yoga-studio market, is its focus on meditation, including Breath Flow classes that pair asana with mindful breathing and meditation. "We're bringing meditation into the asana classes," she says.

"I think there's a shift happening," she adds. "People are are more interested in quieting the mind."

(Unfortunately, we're told that there won't be classes using Deepak Chopra's popular Wii and XBox meditation game Leela!)

According to Chopra Center Chief Operating Officer Sara Harvey, the decision to partner with Canadian investors came about when the group presented a plan that "embodied and expressed a passion for Chopra Center teachings."

While the yoga studios will operate independently, the center "provides the model and guides the direction of the yoga centers [in regards to] yoga, meditation, and the Seven Spiritual Laws of Yoga," she said.

This isn't the first time that the Chopra Center has lent its name and programming guidance. In 2011, it partnered with Paradise Valley Wellness Centre in Squamish, BC, to create a residential addiction treatment center based on the principles outlined in the book "Freedom from Addiction," by Chopra Center co-founders Deepak Chopra, MD, and David Simon, MD.

"The Chopra Center continuously evaluates additional expansion opportunities that allow us to fulfill our mission as a global source for balance, healing, transformation, and the expansion of awareness," Harvey said.

The Chopra Center, a health and lifestyle resort in Carlsbad, California, was founded in 1996. In addition to health services that blend Ayurvedic medicine, meditation, and yoga instruction with lifestyle and nutrition counseling, it operates teacher training through its Chopra University, and hosts shows on mind-body wellness topics on Chopra Radio on the Hay House satellite radio network.