Old Navy Goes "Yoga-ing"

If you think yoga classes are expensive, don't even think about shopping for yoga clothes in a cutesy retail boutique store! Some of the big-name yoga brands can charge close to $100 for a pair of yoga pants. With this...
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If you think yoga classes are expensive, don't even think about shopping for yoga clothes in a cutesy retail boutique store! Some of the big-name yoga brands can charge close to $100 for a pair of yoga pants. With this...

If you think yoga classes are expensive, don't even think about shopping for yoga clothes in a cutesy retail boutique store! Some of the big-name yoga brands can charge close to $100 for a pair of yoga pants. With this in mind, mass retailer Old Navy recently launched a line of affordable yoga clothes, and is marketing the line with signs in their stores that say, "Our guru thinks you're lulu if you spend $90 on yoga pants." (Lulu? Is that an abbreviation for looney, or are they referencing our friends at Lululemon?)



Photo courtesy of YogaDork.com

It seems like a sound strategy in these economic times. What do you think? (And can any of you speak to the quality of the Old Navy yoga line?)