Attracting Top Teachers
Finally, how many classes those teachers will be teaching is going to depend on what style of yoga your studio offers, and where it is located. Horton, for example, offers just three to four Ashtanga classes a day for what he calls the "before-work crowd, the after-work crowd, the mommy crowd, and the students and unemployed, who come any time they can afford it." Meanwhile, at the much bigger Yoga Works studios in L.A., 150 classes in Ashtanga, Iyengar, and Viniyoga are offered weekly.
Many studios do some experimenting at the outset, both to find the right studio-teacher fit, and to determine their busiest hours. If it takes you some time to work out a successful formula, don't fret. You'll find your niche through trial and error.
Constance Loizos is a San Francisco-based writer whose work has appeared in more than a dozen magazines, including Inc., Fast Company, and San Francisco Magazine. She is currently writing a book about businesswomen.
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