Great article. Succinct and to the point. I'm a huge advocate of yoga teachers taking their yoga teaching online in many forms.
I suspect some teachers worry that online yoga will keep students away from yoga studios, but I disagree. The key to people regularly going to yoga classes is regularly doing yoga. When people consistently do yoga, they will consistently attend their chosen classes.
Consequently, online yoga is something to be encouraged because yogis can more easily maintain a yoga practice throughout the week and will more likely attend a class.
If a yoga teacher or studio has the resources to establish yoga classes online, then that is a fantastic way to expand their services and teaching. These days it doesn't take much to create videos and post them online. Whether simply yoga slideshows or video-recorded classes, with a little planning and preparation, many studios could build up a nice online yoga class library.
There is a bit of a learning curve for podcasts and videos yet the recommendation is to keep it simple and short.
There are lots of free tools to help do video editing and Windows live movie maker will even publish your videos from the application for you.
Using tools like Twitter and Facebook is great. Students get a chance to get to know their instructors. A lot of yoga studios are even showcasing their instructors though social media and allowing them to get a little spotlight.
Nice article. This is where things are going with regard to media and marketing. Just a very humble observation. A "yogi" is someone who has attained a high level of spiritual enlightenment through yogic practice. One cannot anoint himself/herself or others with this title just because they have mastered some physical practices.
Jonathan Haber B.A. Cmt
This is a wonderful article. Thank you for staying current. The landscape of the web is changing so fast that it takes dedicated research to stay on top of what is actually possible. Information and opinions of local businesses from our peers are aggregated, organized and displayed for our convenience, minimizing the relevance of marketing materials as a resource for consumers. I believe this shift is taking place quickly and accelerating everyday, evidenced by YouTube being the 2nd Largest Search Engine today.
Social Media will quickly replace 98% of marketing efforts. People want resources they can trust and people trust the opinions of their community more then traditional marketing materials.
I am a Social Media Marketing Consultant and I am constantly researching the edge of what is possible and reporting that information. If you are not yet an expert in the field, this case study article will be helpful to you: http://bit.ly/7Br4i
I also keep a twitter account for sharing these tools and resources as they come up, you can add yourself to that here: http://bit.ly/mjxye or with an RSS feed here: http://bit.ly/HlYYX.
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Jonathan Haber B.A. Cmt
Social Media Marketing
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My Blog - http://jryanhaber.wordpress.com/
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Thanks for the great information. I'm surprised you didn't mention YogaTag. They are a great service for yoga teachers to have their own web presence. Check them out and add me as a friend!
Connie from Dirty Footprints
That was a great article!! I read Brenda's blog regularly and it is always informative, and reflective. There is a whole Yoga Community out there in the blogosphere--everyone is welcomed!!!
Peace & Love,
Connie from Dirty Footprints Studio
I'm glad you wrote an article about this. Advertising is changing quickly in the last few years and becoming familiar with social media on the web is one of the fastest ways to reach large amounts of people. I think yoga is also going through a transition to modern context. I want to support teachers and practitioners in creating a yoga for their American lfestyle, a yoga they can take off the mat...
Hi Deb, what exactly are you looking for? I may be able to help... you can contact me at firstname.lastname@example.org
Thanks for sharing all of these great resources. I consult to yoga instructors and studios to help with marketing, operations, building websites, etc. Often I see instructors rejecting the internet as a method of communication because they think they are "not computer people" or because they don't realize that there ARE ways to make using the internet and updating a website uncomplicated and easy to maintain on their own. The frustrations often come from being reliant on web developers, accountants, etc. when there are so many great tools that instructors can use to do the "business" of yoga themselves. Instructors...don't give up on technology, tap into some of these great resources that Brenda shared!! (or call me for a free consultation 617-429-6182 www.florianyoga.com)
I recently did a website for my yoga business and have found it to be a great resource to connect not only with my students but also with my community and beyond: everybodyYoga.us. I plan to add podcasts in the next month, and I already have some teacher resources available for download in the Shop (sequencing guide, professional mind.body client forms...). Just think about where your knowledge lies and what you have to share, and the website builds itself from there!