Creating Your Niche
For many teachers, the path from generalist to specialist is as natural as interweaving yoga with life passions. Here’s how to create and market your own niche yoga classes.
Grateful for the learning and success, Toliuszis no longer wants to be identified
with only one population. "For new teachers, specialization can be good.
It can really help to find a niche. But now I want to serve everyone." Benefits
aside, he counsels that niche associations can be hard to shake. When he recently
pitched himself to the director of scheduling for a retreat center, he was
greeted with, "Oh, you're the Yoga for Golf guy." Only time and new
positioning will change that perception.
Your Bottom Line
Let passion determine whether you create a niche, and let study feed your
evolution. Just as rushing a pose can result in injury, the heartache of rushing
your evolutionary process is avoidable. Resist any urgency to distinguish yourself
in what seems like a crowded market. Your teaching is a work of self-expression
in progress. In the words of Omega's Traci Childress, "When teachers meld
yoga with their vision for social change, the result creates momentum for transformation
in the world. The world needs this kind of engaged practice!”
Combining a lifelong passion for yoga with 13 years of experience as a corporate
executive, Tevis Gale teaches Corporate Yoga nationwide. She lives and writes
in New York City.
Popular Business Articles
Recent For Teachers Articles