Thanks Dan I get it now. Keep doing yoga and things will happen. no worries. Work from truth. its a great road!
I loved this article. It came at exactly the right time in my life. Balance. Teach your truth. Perfect.
Can someone share with me the rates for teaching a semi private class in one member's residence,
as well as rates for privates in residence...shanti
Great article. Done correctly and using the yogic principles, marketing tells the world about what you have to offer and keeps you in touch with your tribe. After all, yoga is all about unity.
The marketing of teaching services that deal with instruction of asanas, kriyas, pranayam, etc is one thing. But can you really market "Yoga"? Have we really understood and distilled the essence of the Yogasutras of Patanjali?
Yes, the marketing of "Yoga" in the West has been something that the people of the East were never able to attain. I wonder if they have deliberately avoided attempts to package and market this ancient philosophy and science.
Let's face it - the minute you start up a yoga studio, you become a business person. And a successful business has to market. But all you are doing is spreading the word and creating awareness of yoga. Is that such a bad thing?
A business marketing approach shrieks the antithesis of yoga philosophy... more impressive, in my view, have been teachers and studios who put the good of the community foremost by offering free classes and then participating generously in that community in both action and spirit. I am quite offended by using sex, youth and trendiness as vehicles to sell this sacred, five thousand-year-old art.
satya or not
there's an economic reality that studio owners face, ie paying all the bills, which leads naturally to marketing classes.
nowadays, our potential students only get to know only seldom from hearsay about what we have to offer; hence using more or less traditional marketing methods is a way to talk to these students in a alnaguage that they can assimilate.
concerning Mrs Birch's statement about the CV's of teachers, I must add that 95% of all the applicants have major discrepancies in their studying/working/personal situation which means they are twisting facts around, ie taking only a workshop and pass it as serious teacher training. where's the truth in that?
concerning Mrs Ezraty, it's obviously easier to criticize once you sold out - very successfully - your chain of studios.
where's the truth in that?
proyoga dot at
well in my opinion you simply have to be who you want to be. the one who attends dozens of marketing courses gives out a signal... I am still a student.... simply do it untill u are successfull, that's all,