Comments

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Ckashokumar

Good info

Stevi

Great article! Thanks.

Scott

Self study is a Niyama not a Yama.

tony

Thanks Dan I get it now. Keep doing yoga and things will happen. no worries. Work from truth. its a great road!

Shannon

I loved this article. It came at exactly the right time in my life. Balance. Teach your truth. Perfect.

cross over

Can someone share with me the rates for teaching a semi private class in one member's residence,
as well as rates for privates in residence...shanti

yoga business

Great article. Done correctly and using the yogic principles, marketing tells the world about what you have to offer and keeps you in touch with your tribe. After all, yoga is all about unity.

http://www.yoga-business.net/

Swapan Mookerjee

The marketing of teaching services that deal with instruction of asanas, kriyas, pranayam, etc is one thing. But can you really market "Yoga"? Have we really understood and distilled the essence of the Yogasutras of Patanjali?
Yes, the marketing of "Yoga" in the West has been something that the people of the East were never able to attain. I wonder if they have deliberately avoided attempts to package and market this ancient philosophy and science.

ryal

Let's face it - the minute you start up a yoga studio, you become a business person. And a successful business has to market. But all you are doing is spreading the word and creating awareness of yoga. Is that such a bad thing?

Gail

A business marketing approach shrieks the antithesis of yoga philosophy... more impressive, in my view, have been teachers and studios who put the good of the community foremost by offering free classes and then participating generously in that community in both action and spirit. I am quite offended by using sex, youth and trendiness as vehicles to sell this sacred, five thousand-year-old art.

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