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Marketing 101

Learn how simple, inexpensive marketing techniques can boost your class numbers and elevate your career.

By Sage Rountree

Finally, focus on substance over style. Black says, "While marketing is important to your success, I believe your personal passion and ability to communicate with others will be your true key to abundance. Speaking from my own experiences and sharing from my heart has been the best way to encourage people to try yoga."

Sage Rountree, author of The Athlete's Guide to Yoga, coaches runners and triathletes and teaches yoga for athletes in Chapel Hill, North Carolina, and nationwide. Find her on the Web at sagerountree.com.

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Reader Comments

Chris Madden

Great stuff. We've been able to use facebook ads to drive paying customers into the door for yoga businesses, and made an infographic with results to help studio owners:
http://www.muchobetter.com/infographic/

merri

Great article thankyou so much. Note for Aarti: girl seated behind is doing the open version; suitable for menstruation. Cheers and keep up the good work.

Aarti

Hi there,

I really like your journal here. But I noticed in the picture in this marketing article of yours, the second girl at the back is holding the posture incorrectly. She has got the wrong leg bent up.

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