Finally, focus on substance over style. Black says, "While marketing is important to your success, I believe your personal passion and ability to communicate with others will be your true key to abundance. Speaking from my own experiences and sharing from my heart has been the best way to encourage people to try yoga."
Sage Rountree, author of The Athlete's Guide to Yoga, coaches runners and triathletes and teaches yoga for athletes in Chapel Hill, North Carolina, and nationwide. Find her on the Web at sagerountree.com.