The Yoga Journal Story
For more than 35 years, Yoga Journal has shaped the yoga revolution in America. Founded in 1975 by members of the California Yoga Teachers Association, Yoga Journal was created to unite the growing yoga community and provide, according to an early mission statement, "material that combines the essence of classical yoga with the latest understanding of modern science." In May 1975, the first issue of Yoga Journal—all 10 pages and 300 copies of it—was born.
In the early 1990s, yoga began making its way into to mainstream America. During these crucial years, many hardworking, talented people—including former publisher Michael Glicksohn and former editors-in-chief Stephen Bodian and Rick Fields—contributed to the magazine's success.
In the fall of 1998, John Abbott, a former investment banker at Citicorp and an avid yoga practitioner, bought the magazine, and named Kathryn Arnold editor-in-chief. In January 2000, they redesigned and re-launched the magazine.
In September 2006, the magazine was bought by Active Interest Media, the consumer enthusiast media company that publishes such titles as Vegetarian Times, Backpacker, Yachts International, and dozens more magazines, websites, and mobile apps.
Yoga has now fully entered mainstream America. According to Yoga Journal's 2012 Yoga in America survey, 20.4 million people in the United States now practice yoga, while practitioner spending has grown to $10.3 billion a year. And while more people are practicing yoga than ever before, the real reason for Yoga Journal's continued success is remaining true to its original mission: give readers thoughtful, well-researched articles on yoga, filled with the most current scientific information available, while honoring the 5,000-year-old tradition on which it is based.
Yoga Journal Platforms:
Conferences: Yoga Journal hosts five major conferences a year: San Francisco, CA, New York, NY, Estes Park, CO, San Diego, CA, and Hollywood, FL. Each conference offers 40+ master teachers, more than 100 classes for all levels and styles of yoga, keynote addresses with renowned thinkers, free community classes, panel discussions and more. For more information go to yjevents.com.
Website: Called "The Web's most expansive and impressive Yoga site" by Forbes.com, Yoga Journal's content-driven website includes a searchable database with hundreds of articles selected from past issues of the magazine, a database of yoga poses searchable by anatomical focus and therapeutic applications, instructional videos, and blogs, providing a rich, multimedia immersion into the yoga experience and lifestyle.
Mobile and Social: Yoga Journal iPad edition delivers all the inspiring photos and stories you'll find in our magazine, plus exclusive interactive and multimedia content—from video tutorials to guided sequences for practicing at home, plus bonus material you won't find anywhere else. Available through iTunes. Yoga Journal is also available on the Kindle, Nook, and on Google Play, as well as on Zinio.
Yoga Journal Store: The Yoga Journal Store sells Yoga Journal branded DVDs, downloads, and books, as well as clothes, mats, props, jewelry, footwear, healthy and beauty products, and music from such leading companies as Jade, Manduka, Prana, Satya and more. Visit the store at store.yogajournal.com.