Indeed, industry watchers are predicting that eco-fashion may launch the most revolutionary changes seen in fabrics and fashion in decades. FutureFashion, the first haute couture eco-fashion runway show, premiered at last year's New York Fashion Week and featured the eco-styles of 28 designers—including Diane von Furstenburg, Heatherette, Halston, and Oscar de la Renta.
Earth-friendly style is also the theme of "Catwalk on the Wild Side," a San Francisco runway show produced by Wildlife Works, a company based in both Sausalito, California, and Kenya that makes organic cotton contemporary fashion for women. Among the apparel featured at last June's event were Bono's Edun line of organic cotton T-shirts; outdoor fashions by Nike, Prana, and Patagonia; Ashley Paige swimwear; and jeans from Rogan Gregory. (This year, Catwalk on the Wild Side will take place June 10 at the San Francisco Design Center; for more information visit www.wildlifeworks.com.)
Designer Loudermilk, who participates in Catwalk, declares, "It is important to show people that going sustainable is not just for hikers. As fashion leaders it is our responsibility to use our influence to make the media listen and to share the information with consumers. It is also our responsibility to use materials that will not continue to harm the earth."
Molly Culbertson is a freelance writer and yogini who lives, writes, and practices in Des Moines, Iowa. She is writing a book about Vastu.