Laura Pellegrini - the article was written in November 2002. I was annoyed they didn't write it at the top - how are people meant to reference it? But a bit of Google digging worked out fine.
Can anybody please tell me when this article was written? Year/Month? Thanks!
I must say that I strongly disagree with the content of some of the ads that Yoga Journal chooses to put in their magazine.
I fully understand the amount of cash flow involved in selling ad space, as I myself have looked into advertising in YJ and was blown away by how expensive it was.
Being that your magazine is profiting so highly from the yoga movement, you'd think you'd have the integrity to be a little more selective with the kind of adds you place in your mag.
It turns the real yogis off immediately... and I can honestly say that I wouldn't recommend your magazine to anyone truly interested in a spiritual approach to life.
Between the Mantra bling, and the Tantra boom, it's hard to find a place for the truly sacred when you're constantly being bombarded with shallow, poorly conceived messages that tell you to buy a product just because some plastic looking yoga babe tells you to.
I discovered yoga about 14 years ago while seeking further depth in my music career and also trying to find ways to heal from a devastating car accident. My roots in yoga had nothing to do with advertising or marketing, as I was thankfully guided by my intuition and graced by spirit with an amazing teacher to begin my practice with.
I truly hope that you find it in your collective hearts to start being more sensitive to what yoga really is and in doing so stop taking money from the highest bidder and instead have some self respect and think about how your audience is perceiving themselves and the 'spiritual' catch phrases on almost every page.
Come on people! The world is changing and it's time to wake up... no more profit without a truly conscious approach. Get out of the business office and back onto the yoga mat... perhaps there you will find some integrity.