Beefcake yogi calendar

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Seattle yogi Matt Meko and photographer Hawk Jones have created a 2008 calendar of buff men practicing yoga. Meko says the calendar isn't just about beefcakes: called the "Guru Calendar," he hopes it will encourage men to embrace yoga. Ten percent of the sales will go to The Phoenix Society for Burn Survivors. "We should all feel comfortable in our own skin," Meko says. For more information, visit www.mekosun.com/section_store/calendar08_info.htm. What do you think: is this just another way of using sex appeal to sell or a celebration of the male form?