Yoga Journal's Earth Day Digital Issue to Reach One Million People

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Yoga Journal's Earth Day Digital Issue to Reach One Million People

San Francisco, CA-On April 1, Yoga Journal will publish a digital version of their May 2009 issue in honor of Earth Day. Partnering with such eco-positive partners and advertisers such as TreePals, EcoUnit, Zobha, and SIGG, the digital issue, which will be posted on YogaJournal.com/digital, will reach more than one million people.

"This digital edition not only allows us to deliver a zero-carbon footprint issue, we will be delivering it to an audience three times the size of our rate base," says Bill Harper, Bill Harper, VP and Group Publisher of Active Interest Media's Healthy Living Group. "The issue also offers advertisers great added value-including the ability to track reader response and imbed rich media."

The digital edition includes videos of yoga luminaries Shiva Rea, Duncan Wong and Richard Freeman, a free music download from Jai Uttal's new album, and other multimedia features. In addition, Yoga Journal has partnered with TreePals to plant up to 10,000 trees internationally. Every time a user clicks on an ad, Yoga Journal receives an eco-credit. For every 15 clicks, Yoga Journal will plant one tree.

About Yoga Journal: Yoga Journal (yogajournal.com) is the largest circulation yoga magazine in the country. Founded in 1975, its paid circulation is 350,000. Yoga Journal holds several conferences a year, including New York, Boston, Grand Geneva, WI, and Estes Park, CO conferences. It also produces many best-selling yoga books, and DVDs. Its website, which Forbes called "The Web's most expansive and impressive Yoga site," was nominated for the Webby Award for "Best Magazine Website" of 2008.

In September 2006, the magazine was acquired by Active Interest Media, Inc. (aimmedia.com). Based in El Segundo, Calif., AIM is a consumer enthusiast media company that serves a base of loyal constituents through print, events, and online products. The company was formed in October 2003 by Efrem Skip Zimbalist III and the private equity investment firm Wind Point Partners.

In addition to its Healthy Living Group,which includes Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, SNEWS and Whole Foods Market(r) magazine, the company also publishes American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt and Yachts International. AIM produces and markets videos and books and produces 12 shows on log homes and more than two dozen building seminars. The company also produces the Fort Lauderdale International Boat Show(r), the largest boat show in the world.

For more information on Yoga Journal, contact Dayna Macy, 415-591-0555 X304, dmacy@aimmedia.com.