Active Interest Media Announces Rate-Base Increases for Yoga Journal and Vegetarian Times
(San Francisco, CA) October 18, 2012—Active Interest Media (aimmedia.com, AIM), today announced that effective Jan. 1, 2013, Yoga Journal's rate base will increase to 375,000 from 350,000, and Vegetarian Times will increase to 315,000 from 300,000. This is the second recent increase for Vegetarian Times—in January 2012, the magazine's rate base increased from 275,000 to 300,000 from the year prior.
These rate-base increases reflect a long upward-trend of consumer interest in healthy living. According to the 2012 MRI Spring Study, the number of people practicing yoga in the U.S. is now 16.3 million, up from 13.7 million or 19.1 percent over the past year. In addition, the number of vegetarians in the U.S. is now 1.98 million, up from 1.72 million or 14.8 percent over the past year. These strong consumer trends are leading to an increase in circulation for both magazines.
"Both magazines have loyal and long-term subscribers," says Bill Harper, vice president and publisher for AIM's Healthy Living Group. "This combined with the growth of both of our underlying markets have caused increases in newsstand sales and digital subscriptions."
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The company was formed in October 2003 by Efrem "Skip" Zimbalist III and the private-equity investment firm Wind Point Partners.