Attracting Beginners

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Read Desirée Rumbaugh's reply:

Dear Lainey,

It's common for new yoga teachers, especially if they are strong and flexible, to attract similar types of people to their classes. When we begin teaching, we are often very enthusiastic and passionate about what we ourselves are learning or working on in our practice, and we tend to teach from that viewpoint. Word of mouth may have branded you as a strong teacher. It takes time and teaching experience to gain the understanding necessary to skillfully attract and cultivate beginning yoga students. Teaching yoga to brand-new students involves the art of making the small things important, interesting, and exciting, as well as getting them to have fun in their bodies so they feel good physically and mentally when they leave class.

If you offer simple stretching and strengthening techniques in your beginners' classes, in addition to traditional yoga poses, that may have a more broad appeal to beginners.

Some teachers who are more advanced naturally have to go back and study what it's like to be in a body that is a little older, weaker, or stiffer to cultivate this skill of igniting the desire in the hearts, minds, and bodies of those newer to yoga. It's great that you're seeing this as a new adventure and asking the question, how can I serve even better?

To help you with marketing, perhaps you can make a flyer advertising your beginners class and include an offer such as "first class free". That may encourage people to try it once or bring a friend. It is a great joy and a noble service to bring new people to the mat.

To help you with marketing, perhaps you can make a flyer advertising your beginners class and include an offer such as a first class for free. That may encourage people to try it once or bring a friend. It is a great joy and a noble service to bring new people to the mat.

Perhaps advertising the stress-relief advantages of yoga would be enticing to some new students who might be intimidated by the poses. Also, the more training you have in therapeutic instruction the better, as sometimes beginners are familiar with sports or working out, but are new to the idea of isolating body parts or singular actions as yoga requires. Their first encounter with yoga can bring challenges, and you can be right there with clear and helpful healing techniques that reduce their fear.