What would Buddha do?

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Buddhist temples across Thailand are churning out thousands of blessed pendants, called Jatukams, that promise to make the people who buy and wear them rich. The pendants, stamped with sayings like "Super Rich" and images of Buddha or Hindu deities, cost as much as 10,000 baht, a month's wages for many Thais. Many monks are dismayed that some temples are selling these good luck charms despite the religion's shunning of earthly possessions and materialism. Do you think it's OK for Buddhist temples to make money in this fashion?