A Timeline Through 40 Years of Yoga Journal

Take a look through 40 years of American yoga and how the practice has transformed our culture.
Avatar:
Author:
Publish date:
Social count:
0
Take a look through 40 years of American yoga and how the practice has transformed our culture.
Football Yogi, Football Stretch

Take a look back at 40 years of American yoga and how the practice has transformed our culture.

1975

The same year that K. Pattabhi Jois makes his first visit to the United States, the California Yoga Teachers Association founds Yoga Journal.

See also YJ Flashback: 14 Covers We Still Love

1976

A Gallup poll finds that about 3 percent of Americans, or roughly 5 million people, participate in yoga, and an additional 2 million people participate in “Oriental religions.”

1979

Jon Kabat-Zinn founds the Mindfulness-Based Stress Reduction Clinic at the University of Massachusetts Medical School, adapting Buddhist teachings on mindfulness.

1981

Yoga Journal features a football player on the cover for a story called “The Americanization of Yoga.”

1984

The first Iyengar Yoga Convention is held in San Francisco, attracting hundreds of people from 17 countries.

1985

For its 10th-anniversary issue, Yoga Journal debuts a new logo and introduces a new tagline: “The magazine for conscious living.”

See also Then + Now: 40 Years of Yoga Gear

1987

YogaWorks is founded, gathering many styles of yoga under one roof.

1989

Sri Tirumalai Krishnamacharya, a father of modern yoga, dies.

1990

Dean Ornish’s “Program for Reversing Heart Disease” is published in The Lancet, eventually opening the door for yoga therapy.

1992

Yoga Journal goes full color!

1994

U.S. News and World Report declares: “Yoga Goes Mainstream.” The article marvels that “a class in Urban or Power Yoga will really get your heart rate up.”

Fitness gurus Jane Fonda and Kathy Smith both release yoga videos.

1998

Madonna’s album Ray of Light includes several Sanskrit chants and a song called “Shanti/Ashtangi.” It wins three Grammys and sells 4 million copies.

See also #YJ40: 10 Poses Younger Than Yoga Journal

1999

The Yoga Alliance establishes teacher licensing and standardizes teacher-training programs.

2001

Time magazine features Christy Turlington in Urdhva Kukkutasana (Upward Cock Pose) on the cover, with the headline “The Science of Yoga: Millions of Americans are discovering this ancient exercise. Here’s the skinny on why it makes you feel so good.”

2004

Time magazine names B.K.S. Iyengar as one of the world’s 100 most influential people.

2009

K. Pattabhi Jois, founder of the Ashtanga Yoga Institute, dies.

2010

For the second year in a row, the Obama White House includes yoga among the fitness-day activities at the annual Easter Egg Roll.

2013

A San Diego County judge rules that yoga is “a distinctly American cultural phenomenon” in a case leveled against a California public school by parents who claimed that a kid-friendly version of yoga used in the school’s gym classes was “an unconstitutional promotion of Eastern religions.”

2015

In a sign of how yoga has entered the cultural mainstream, a TV commercial shows the Aflac insurance duck “liberating his body,” toppling over in Tree Pose, and, finally, snoring in Savasana. Zzzzzzzz….

See also 1 Pose, 40 Years: Urdhva Dhanurasana (Wheel Pose)