The National Foundation for Cancer Research wants yoga and Pilates studios across the nation to donate a portion of the proceeds from a class or series of classes to cancer research. The Stretch to the Cure Campaign will take place in September this year, and it is a way to raise money and awareness that healthy lifestyle activities like yoga and Pilates are great ways to fight cancer, say campaign organizers.
"The best way to go against cancer is prevention," said Eli Goldstein, marketing and communications associate for NFCR. "If you're healthy enough you won't get cancer. This is a way to connect the benefits of yoga and Pilates with those benefits as well."
This is the third year the organization has hosted Stretch to the Cure, which has raised $15,000 for cancer research to date. The last two years the campaign was only one week, but this year NFCR has extended it to a full month to give more studios a chance participate by choosing a week or class that works well with their schedules.
In previous years, 55 studios from all over the country participated. This year organizers hope even more will get involved.
"We really are a grass roots organization," said Danielle DeWitt, director of marketing and communications for NFCR. "This is every American supporting the need for more research, and this from that will be the breakthrough for where a cure comes from."
Studios also benefit from participating, DeWitt says. NFCR promotes participating studios' events to their network of donors and online audience in hopes of attracting more students.
To register your studio or learn how you can get involved visit www.NFCR.org/stretch.