When it comes to natural beauty products, it can be tough to tell the green from the green-washed. So, we researched hundreds of ingredients and worked with our expert advisory board to find the truly fabulous. We slathered, spritzed, and sprayed our way through 134 “clean” nominees to come up with this year’s crop of beauty breakthroughs: high-performance skin- and hair-care offerings with no harsh chemicals. Here’s your guide to the 27 products that both met our tough standards and exceeded our performance expectations.
Meet Our Advisory Board
To help us choose our winners, we asked these experts to share their extensive ingredient knowledge—and to try all 130-plus products that were submitted for consideration.
Kristen Arnett, an international natural makeup artist, beauty educator, and brand consultant, as well as editor in chief of greenbeautyteam.com.
Danielle Messina, a clean-beauty advocate and author of The Glamorganic Goddess blog. Messina became a natural-beauty convert after being diagnosed with breast cancer at age 31. Her mission: to find healthy beauty products that work without carcinogens.
Janet Nudelman, director of program and policy at the Breast Cancer Fund and co-founder of the Campaign for Safe Cosmetics, a coalition whose goal is eliminating dangerous chemicals from personal-care products.
Valori Treloar, MD, a board-certified dermatologist, certified nutrition specialist, and co-author of The Clear Skin Diet.
Jody Villecco, global quality standards coordinator for Whole Foods Market, including its Premium Body Care standards, a pioneer retail standard developed for natural personal care in the United States.