Every Yogi Surprise box is curated with a theme, says Karine Wascher, merchandise manager for the brand, which launched in 2014. “Our dharma is to share products that have meaning,” she adds. The company also gives back to groups like the Yoga on High Foundation, which supports teacher trainees who may not be financially able to pay for training.
What's in the boxes:
June Yoga Box: The company’s “Bliss Out” theme permeates through the products in its June Yoga Box ($44.95/month with a retail value of $70), including a Tibetan Singing Bowl, Wooden Striker, and Hand Sewn Cushion.
Yoga Jewelry Box: To help keep a yogi’s practice alive and fresh, a Yoga Jewelry Box ($24.99/month with a retail value of $65) delights with hand-crafted jewelry such as mala bracelets and necklaces, diffuser necklaces with essential oils, and more.
Men’s Yoga Box: In time for Father’s Day, YogiSurprise will introduce its Men’s Yoga Box, ($55.95). “Twenty-eight percent of total yogis now are men, up from 18 percent in 2012. It’s an underserved population,” says Wascher. Some male-specific items will include skin and body care products, oils, candles, and incense.
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