6 Items We Had to Buy from Yoga Girl’s New Collection

The best part? All of them raise money for a good cause.
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Check out our 5 favorite products from @yoga_girl.

With more than 2 million followers on Instagram, you might think Rachel Brathen (a.k.a. @yoga_girl), is in it for the Insta likes. But behind the fancy poses and swoon-worthy Aruba backdrops, Brathen uses her platform for honest dialogue. She’s shared real stories about family struggles, death, and her bumpy past. Brathen even took a strong stance during the #MeToo movement, asking her yogi Instagram followers to share their stories of sexual misconduct and abuse that happened in the yoga space. More than 300 yogis sent Brathen their stories, often naming the yoga teachers who’d abused their power.

See also Rachel Brathen Collects More Than 300 #MeToo Yoga Stories: The Community Responds

Brathen’s Instagram wasn’t always a place for this kind of social change. In 2012, Brathen’s Instagram account looked like other Insta-famous yogis’ accounts, filled with inspirational poses that @yoga_girl made look easy. In 2014, Brathen decided to switch up her content and talk about the suffering she was experiencing. “That year, my entire Instagram following changed,” says Brathen. “I used to get questions about yoga poses or pants, but then people started asking for serious help—with depression and loss, eating disorders, even suicide. I’m not a therapist, so my staff and I began looking for people to whom we could connect our followers. I realized I needed to go way deeper if I was going to actually be of service.”

So, Brathen decided to create oneOeight.com (an online education platform), which spurred 109 World (a seva organization), her animal rescue, and eventually Island Yoga in Aruba.

A lot has changed since 2012, including the launch of the Yoga Girl® brand and the Yoga Girl® Foundation, which was created by Brathen and her mother, Shama Persson. The three main priorities of the foundation include child safety and abuse prevention, self-love and self-esteem empowerment in women, stress reduction, and anxiety prevention.

See also Rachel Brathen on Motherhood, #MeToo, and the Future of Yoga

The Yoga Girl® brand recently launched a series of products—inspirational totes, shirts, and pins—where 10% of all sales are donated to the Yoga Girl® Foundation. Here are our favorites from the collection:

Shop Yoga Girl's New Collection

About the Author
Bridget “Bee” Creel is the editorial producer for Yoga Journal. She works as a yoga teacher in NYC and is the co-founder of the wellness community, Mood Room