A 17-year-old Lululemon customer found a hidden message after she washed a reusable bag from the yoga-wear retailer. The bag began to peel and underneath was a note on how regular aerobic exercise results in a similar high as drugs or sex, reports CTV in Canada. In an e-mailed response to CTV, the company said, “When we learned that a phrase printed on the side of our small shoppers was troublesome to some of our guests, we took the responsible step of stitching a covering over this language on the remaining bags, rather than destroying them. We subsequently heard that the language was still viewable to curious guests and last week we removed what few remaining bags we had in our stores.”
This isn’t the first time Lululemon has used a controversial marketing strategy: According to CTV, in 2002, to mark the opening of their second store in Vancouver, Lululemon offered a free outfit to anyone who would stand naked on the street for 30 seconds.
What do you think? Does the marketing of a product influence whether your purchase it?