Yoga Brands That Lead with Seva and Innovation

Here are some of the ways a few of our favorite yoga companies are serving the community.



This digital subscription platform offers thousands of online yoga and meditation classes from some of the world’s most-adored teachers, helping to make yoga more accessible. Perhaps its ease of use (classes are searchable by style, teacher, even body part) and a affordability (it costs only $18 per month) are responsible for making it a leader in its class.

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Kira Karmazin’s collection of sleek activewear is only one piece of the equation at KiraGrace. The company’s core values are rooted in giving back to the community, as it partners with nonprofits for specific service projects. Recently, the brand collaborated with Warriors at Ease— which uses yoga to support health and healing among veterans—donating camo-print products to the organization. And if you purchase the Grace High Waisted Yoga Legging in black onyx, 100 percent of net profits will go to fight human trafficking and sexual exploitation in India through a partnership with the Yoga Medicine Seva Foundation.

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Award-winning architect and internationally acclaimed yoga teacher Peter Sterios founded Manduka in 1997, after a quest for the perfect, long-lasting yoga mat that wouldn’t need replacement year after year. The burdensome process drove him to create eco-friendly yoga gear that is sustainably made from nontoxic recyclable materials. Today, the brand sells eco-responsible mats, props, and clothing in more than 85 countries.

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This sustainable outdoor clothing brand has long been known for its commitment to the environment. Sure, when you buy from Patagonia you get cozy, cool outerwear, but you also support a brand that carefully considers its supply chain’s impact on the world by using recycled polyester, organic cotton, and hemp as clothing mainstays. Plus, 1 percent of sales goes to supporting preservation and restoration organizations around the world and funding grassroots environmental movements.

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About the Author

Loren Savini is a writer and editor living in Queens, New York, with her large housecat, Rio. Find her at