Bikram Taps Into Supplement Market
The founder of Bikram Yoga enters the supplement market with a electrolyte-replacement powder.
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Bikram Choudhury, the founder of Bikram Yoga, has put his name and visage to a new vitamin and supplement mix.
Bikram Balance, a vegan and gluten- and soy-free powder blend of 49 dried fruits and vegatables, is being sold in Bikram yoga studios with plans to distribute to larger mainstream retail outfits, according to the PR company handling the release.
Choudhury, who is making his first foray into the lucrative vitamin and supplement market, is said to have had the product designed to replenish electrolytes and minerals lost during Bikram Yoga, his vigorous trademarked sequence of 26 poses performed in a 105-degree room.
