Hollywood Jumps on Yoga Fashion

From Gwyneth Paltrow to Kate Hudson, celebrity yogis are getting into the yogawear biz.

Countless magazines are dedicated to documenting Hollywood stars’ best and worst fashion moments – even if they’re simply on their way to the yoga studio. So it should come as no surprise that there’s recently been a surge in the number of celebrity yogis launching their own activewear lines. Everyone from Gwyneth Paltrow to Kate Hudson is getting in on the action, so there are plenty of stylish options available. From sports bras to capris to leggings, here are a few of our favorites:


The Brand: Fabletics

The Celeb: Kate Hudson has always been a trendsetter, and now, the Oscar-winner is officially a fashion designer. This affordable fashion subscription service offers cozy jackets, soft tees and adorable hoodies. “The most exciting part is creating looks and pieces for every woman and every body type; things women can feel good in all day,” Hudson has said. “At Fabletics, we believe all women should be able to have hip styles and amazing quality at prices that won’t break the bank.”

Must-Have Item: Lima Capri, $39.95, available at


The Brand: Beyond Yoga

The Celeb: Beyond Yoga first joined forces with Gwyneth Paltrow in 2012. Now, the L.A.-based yoga line has launched a second collection featuring six pieces sold exclusively on the actress’s lifestyle and e-commerce site, “We are so excited to be working with goop on a second collaboration,” says co-founder Michelle Wahler. “This capsule reflects the unique styles of both goop + Beyond Yoga and we could not be more pleased with the final product.”

Must-Have Item: Exclusive Lattice Trim Cami, $99, available at


The Brand: Adidas

The Celeb: Stella McCartney – a favorite designer in Hollywood, not to mention rock royalty – made history in 2005 when she became the first high-end designer to partner with a sportswear brand. Earlier this year, the fashion darling made headlines again when she opened the first-ever standalone adidas by Stella McCartney store in the United States in Miami. “I really wanted to change what I saw out there,” McCartney has said. “Sports clothing for women, in particular sports performance, was such an ill-addressed subject. I saw this as a real opportunity to put it right by offering women something they could work out in and still feel good about the way they look.”

Must-Have Item: Adidas by Stella McCartney yoga sweatshirt, $100, available at

– Dana Meltzer Zepeda