What better way to celebrate Mother's Day weekend than to support the fight against breast cancer with yoga? Leading yoga brand Manduka is partnering with Susan G. Komen, the largest funder of breast cancer research outside of the U.S. government, for project:OM, a mission to gather one million yogis for the world's largest yoga event.
"Project:OM provides a new and exciting avenue for novice to experienced yogis to be a part of a nationwide movement and really make a difference in the fight against breast cancer," Susan G. Komen Senior Vice President of Development Christina Alford tells Yoga Journal.
From May 12–14, 2017, project:OM and its partners will host thousands of yoga events nationwide to share a message of health and wellness and to fund breast cancer research and community-based programs that support people facing breast cancer. For those who would like to participate from home, project:OM is also featuring digital livestream class taught by Adriene Mishler. To find participating studios or events near you in hundreds of communities throughout the U.S., you can "join the million" by signing up at projectom.com. One hundred percent of proceeds from the weekend's events and all online donations will directly benefit Susan G. Komen’s goal to reduce current breast cancer deaths by 50 percent in the U.S. by 2026.
"The yoga community is one of the most passionate and driven groups of people on the planet. Uniting together to help reduce breast cancer deaths is a privilege and honor for us all," Manduka Chairman and CEO Michael Soenen said in a press release. "We hope that project:OM will provide a great opportunity to expose more people to the benefits of yoga while inspiring millions of people across the country to participate and support this critical cause."
Plus, a regular yoga practice may even reduce your risk of getting breast cancer. "Regular exercise, such as yoga, can help breast cancer survivors reduce stress and anxiety and give a sense of control over their bodies. In addition, women who get regular exercise have a lower risk of breast cancer than those who are inactive," Susan G. Komen Senior Director of Health Education Susan Brown said in the press release. "In fact, studies show exercise appears to help to lower breast cancer risk by about 10 to 20 percent."
At projectom.com, you can also sign up to become an event host, donate to Susan G. Komen, or purchase limited-edition project:OM yoga products designed by Manduka and Komen, including a reversible pink yoga mat; mat towel; hand towel; three-pack headband set; and a Go Move mat carrier strap. Susan G. Komen will receive 10 percent of the funds for each item purchased through Dec. 31, 2017, on Manduka.com and at select retailers.
Event at a Glance
Thousands of yoga events to fund breast cancer research and community-based programs that support people facing breast cancer
May 12–14, 2017
Nationwide and online via digital livestream
All project:OM participants are encouraged to give a suggested minimum donation of $10.
For more information, visit projectom.com.