Want to have some fun and dedicate your practice to a good cause? This Thursday, May 25th, is the third annual Red Nose Day in the United States, a day committed to harnessing the power of comedy to end child poverty, “one nose at a time.” And this year, for the first time ever, Red Nose Day is engaging the yoga community to help raise money and support the cause.
“We’ve reached out to the yoga community this year because it is a huge group of people across the country who have already brought the aspect of coming together and giving back into their everyday lives,” Christine Manula, head of fundraising for Comic Relief, the non-profit organization behind Red Nose Day, tells Yoga Journal. “Red Nose Day offers an easy and fun way to put karma yoga into action.”
Red Nose Day has already engaged yoga studios, teachers, practitioners, and organizations, including Yoga Alliance. “Last week, the children in the nursery at the British International School in New York did yoga together wearing red noses to support the cause,” says Manula. “People’s contributions are truly helping to save and change the lives of children living in poverty, in the U.S. and around the world. Noses On! Or should we say Noses Om!”
The Live Be Yoga tour in conjunction with Yoga Journal is also getting involved in the cause, donning red noses and seeking donations at tour stops at EnSoul Yoga in Detroit as well as at SkyYoga in Chicago. The tour’s ambassadors even have a red nose on their Ford Fusion!
Red Nose Day has raised over $60 million in its first two years in the U.S., and this year, they hope to raise even more. “Our aim is to engage even more Americans, raise more money, and save and change the lives of more kids who are in need,” Manula says.
Red Nose Day funds programs in all 50 states and in some of the poorest communities in Latin America, Asia, and Africa. Your donation buys meals for kids, life-saving vaccines, safe places to learn and play, clean water, access to education, clothing, shelter, medical care, and more. In 2016 alone, the lives of 2,659,642 children were positively impacted because of Red Nose Day.
This year, The Bill & Melinda Gates Foundation is matching up to $1 million in donations made to Red Nose Day in the U.S. using Facebook’s charitable giving tools, enabling people to double the impact of their contribution.
How Yogis Can Help
Manula encourages yogis to support Red Nose Day by organizing your own fundraiser at work, school, home, or the studio, or by making a donation. “Host a bake sale, wear red to yoga class, or host a yoga class and donate the proceeds--we say, ‘Whatever you love to do, do it for Red Nose Day.'"
You can also support the cause by buying a red nose at Walgreens and Duane Reade stores nationwide.