When Laura Kasperzak's niece suggested she "follow" her on Instagram two years ago, Kasperzak, a software-company product manager and mother of two who'd been practicing yoga for 15 years, had no idea what her niece was talking about. Then she checked out the site and thought it would be fun to document her yoga progress with pictures. The posts went viral, and within a year she had more than 200,000 followers. Soon, Kasperzak and her high-school best friend Masumi Goldman became certified yoga teachers and founded Two Fit Moms, a company aimed at spreading yoga love. "Many people don't know that yoga for fitness exists," says Goldman, a former Wall Street analyst and mom of two. "They think of people sitting in lotus pose with their eyes closed." Two Fit Moms offers yoga asana how-tos, such as how to fall out of a forearm stand, plus healthy recipes and lifestyle tips like how to build a practice playlist. They teach inexpensive local classes at North Jersey Muay Thai in Lodi, New Jersey, and on June 28 in New York City, they're hosting (in conjunction with YogaBeyond) their second annual Yoga Fam Jam, a yoga/AcroYoga gathering for their followers—most of whom are at least a decade younger. But the age gap doesn't bother them. "We want to show young women that a fit and healthy lifestyle does not end when you start a family," says Goldman. "If we can do it, anyone can."
ABOUT TWO FIT MOMS
22 Million: Instagram "likes"
800,000: Instagram followers
Handstand: Kasperzak's favorite pose and Goldman's most challenging
"It makes me feel powerful, like a superhero, but also calm," says Kasperzak.
200+: Yogis at the 2013 Instagram Fam Jam
$5: Cost of their yoga classes
Fan-Favorite Posts: Kasperzak and her kids, photos showing Goldman's progress over time
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