The Canadian-based design team visits regularly with its girl customers for feedback on their line and what’s trending in their world, says design manager, Natalie Martz. Incorporating such input, this season’s looks include strappy bras, looser and lighter tanks, ventilation for the warmer months and outfits that transition well throughout the day, says Martz.
The team’s creative fun comes into play with graphics, she says. “Myself, and other graphic designers went to New York last year, to art galleries and we saw beautiful, 4-D photography. This resonated with our girls. We built this depth into our graphics for the season."
They favor color in bright pops with a neutral undertone, she says. Think corals mixed with a light blue or light teal.
Function is integral as well. “It’s important to have outfits that layer well, snap up, and are super soft inside with pockets to throw stuff like a phone, lip gloss or hair pins in,” says Martz. For playful flexibility, ivivva’s Namaste Everyday Sports Bra is reversible, enabling girls to choose from its print to solid side to suit their mood.
Rythmic Crop, $54; Namaste Everyday Sports Bra, $32; both in Wild Daze Grapefruit Tranquil Blue/Lavendar Dusk; ivivva.com
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