Press Releases

Active Interest Media Wins Six Maggie Awards

For more information, contact Dayna Macy, 415-591-0729,

EL SEGUNDO, Calif. (May 8, 2008) — Backpacker and Yoga Journal, two leading publications from Active Interest Media Inc. (AIM), won a combined six Maggie Awards, the company announced today. The awards, given by the Western Publications Association, reflect excellence in magazine and online publishing in the western United States. Backpacker, which also just won a National Magazine Award for General Excellence, won four, and Yoga Journal won two.

Backpacker (

Best Outdoor Sports and Recreation Magazine (Jonathan Dorn, editor)
Best Regular Department: Regional Section
Best News Story: “Freefall,” by Annette McGivney
Best Feature Article: “Panic,” by Mark Jenkins

Yoga Journal (

Best Web Article (Trade): “Once Upon a Time,” by Dan Charnas
Best Regularly Featured Web Column (Trade): “Teaching Yoga,” by Jason Crandell, Sara Avant Stover, and Brenda Plakans

“We are honored to receive these awards acknowledging the excellence of both Backpacker and Yoga Journal,” says Efrem “Skip” Zimbalist III, AIM CEO. “These magazines are the best in their fields and we are proud the Western Publications Association has recognized their outstanding work.”

For more information on the Western Publications Association’s Maggie Awards, please visit

About AIM: Based in El Segundo, Calif., AIM ( is a consumer enthusiast media company that serves a base of loyal constituents through print, events and online products. The company was formed in October 2003 by Efrem “Skip” Zimbalist III and the private equity investment firm Wind Point Partners.

Its titles include Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, SNEWS and Whole Foods Market magazine, Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt and Yachts International. AIM produces and markets videos and books and produces 12 shows on log homes and more than two dozen building seminars. The company also produces the Fort Lauderdale International Boat Show, the largest boat show in the world.