Yoga is our passion and purpose but we also love to get outside. Yoga Journal editors connect with nature in different ways. Some of us run or cycle, others climb mountains or go hiking in the hills with our families. And we’re all looking forward to unrolling our mats in a green park as the weather warms up (there’s snow on the ground in our Colorado HQ at the moment).
As nature-lovers, we’ve always been fans of the masterful writing, photography, and movie-making that Outside magazine and Outside TV produce. Which is why we’re thrilled to share that our parent company, Pocket Outdoor Media (POM), has acquired these iconic brands, along with Gaia GPS (the leading mobile mapping application for backcountry adventure), athleteReg (one of the world’s largest event registration services), and Peloton magazine (the highly respected cycling publication).
Our bigger, better new company will be known as Outside. You can read more about this news here.
This won’t change the content that we deliver to you at Yoga Journal. We’ll continue to inspire and encourage you and help you explore how the ancient practice of yoga can improve our modern lives. We’ll continue to bring you sequences from leading yoga teachers, guided meditations, and nuanced conversations that are happening within the yoga community.
But, we believe that the acquisition of these brands and the rebranding of POM as Outside, which was announced today by our CEO Robin Thurston, is great news for fans of Yoga Journal—and even better news for members of our Active Pass membership program. “Everything we do is driven by a belief that a hike, run, ride, or yoga practice can change your life,” said Thurston, “and these amazing brands will help us fulfill that mission by expanding the content and experiences we can offer you.”
That means more stories about inspirational yogis, more trips, more recipes, more fitness tips, and more product reviews. At Yoga Journal, we’re especially excited about bringing you videos from life-list destinations that you can explore on and off your mat.
As we bring these brands onto our platform, you’ll see new benefits added to Active Pass membership: advanced navigation tools that’ll keep you safe while skiing and backpacking; exclusive access to first-run documentaries; access to member-only events and adventures; expanded gear discounts; and—of course—the option to select an Outside annual subscription. This is all in addition to hundreds of dollars in value in the form of premium digital content, magazines, event entries and photography, training plans, recipes, books, a personalized feed, and interactive experiences with editors, leading yoga teachers, coaches, and other experts.
With spring just around the corner, it’s the perfect time to tap this newly expanded archive of fitness, nutrition, gear, and expertise. Click here to get started.