Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Subaru Signs On as Premier Automotive Sponsor of Yoga Journal Conferences

Get full access to Outside Learn, our online education hub featuring in-depth yoga, fitness, & nutrition courses, when you sign up for Outside+.

(July 9, 2012) — San Francisco, CA. Active Interest Media (, AIM) today announced that Subaru ( ) has signed on as the premier automotive sponsor of its Yoga Journal Conferences.

Subaru is the official vehicle of the San Diego Yoga Journal Conference, which will be held July 12-16 at the Sheraton San Diego Hotel & Marina. Subaru will be showcasing their 2012 Impreza 5-door model, and drive attendees to and from a special yoga and paddleboarding class. In addition, conference attendees who visit the Subaru display inside the Yoga Journal Marketplace will enjoy natural, herbal aromatherapy “make and takes” at the Subaru Relaxation Station.

At Yoga Journal’s Estes Park conference, which will be held September 30-October 7 at the YMCA of the Rockies, Subaru will drive attendees in Subaru vehicles to and from the Yoga Journal Conference to a rock climbing class where participants will practice “vertical yoga” as well as participate in various activities all week at the Subaru Relaxation Station in the Marketplace.

“Yoga is a passion point for many Subaru owners,” said Subaru of America Promotions and Sponsorship Manager, Todd Lawrence. “As champions of yoga, Subaru is proud to support yoga-loving conference attendees with transportation and activities that complement their lifestyle.”

“Subaru and Yoga Journal are both brands that support an active, healthy lifestyle,” says Bill Harper, Yoga Journal’s Vice President and Group Publisher. “Both brands speak to loyal enthusiasts with similar interests. Our partnership is a natural match.”

The practice of yoga rates high among Subaru owners. The company recognizes this demographic as part of its “Badge of Ownership” program. The program rewards loyal Subaru owners with vehicle badge decals that reflect their personal passions and interests—from gardening to the love of animals to yoga.

Subaru has been a long time advertiser in Yoga Journal magazine, the most widely read yoga publication in the world. Yoga Journal’s four annual conferences, held in venues across the country, attract over 2,000 attendees each, with each conference featuring many of the most renowned yoga teachers in the country.

About Yoga Journal and AIM:Yoga Journal ( is the largest-circulation yoga magazine in the world. Founded in 1975, it has a paid circulation of 360,000 and reaches more than 2 million readers in the U.S alone. The company has 10 international editions, holds four major conferences a year ( and produces many best-selling yoga books and DVDs. Its website,, has nearly 1 million unique visits per month. Yoga Journal is owned by Active Interest Media, Inc. (, a leading publisher of enthusiast magazines, consumer shows and Internet sites. The company is based in El Segundo, California, and was formed in October 2003 by the private equity investment firm Wind Point Partners and Efrem “Skip” Zimbalist.

About Subaru of America, Inc.: Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit

For more information contact:

Dayna Macy, 415-591-0729