Press Releases

Yoga Journal Launches E-Commerce Site

San Francisco, CA (March 21, 2012)—Yoga Journal (, the most widely read yoga magazine in the world, has launched, an e-commerce site that features more than two dozen brands and sells clothes, mats, props, DVDs, digital downloads, jewelry, accessories, footwear and more.

“Americans spend almost $6 billion a year on yoga goods*, and we are perfectly positioned to tap into this thriving market,” says Patricia Fox, AIM’s General Manager. “By creating this site, we will grow our revenue, and also better serve our users who are engaged, motivated to buy, and know they can trust the products Yoga Journal sells.” Some of the name brands include Jade, prAna, Manduka, and more.

In February, net sales increased 86% from the prior year (Yoga Journal formerly sold only company branded DVDs on its site), while traffic increased 305% during the same period. adds more items and vendors weekly, and will add a health and beauty category in the next month.

Yoga Journal has a robust online presence. has nearly 2 million visits and one million unique visitors per month. The magazine has 230,000 Facebook fans and 75,000 followers on Twitter.

The Yoga Journal e-commerce site is powered by Nox Solutions LLC, a leader in on-demand e-commerce. Active Interest Media (AIM), the consumer enthusiast publisher that owns Yoga Journal, plans to roll out more magazine brands in the coming year on the Nox Commerce Platform.

About Yoga Journal: Yoga Journal ( is the largest-circulation yoga magazine in the world. Founded in 1975, it has a paid circulation of 360,000 and reaches more than 2 million readers in the U.S alone. The company has 10 international editions, holds four major conferences a year ( and produces many best-selling yoga books and DVDs. Its website,, has nearly 1 million unique visits per month.

Yoga Journal is owned by Active Interest Media, Inc. (, a leading leading publisher of enthusiast magazines, consumer shows and Internet sites. The company is based in El Segundo, California, and was formed in October 2003 by the private equity investment firm Wind Point Partners and Efrem “Skip” Zimbalist.

For more information contact:

Dayna Macy,


*Source: The 2008 Yoga in America Study