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San Francisco, CA (October 24, 2013) – Today Yoga Journal announced that Carin Gorrell has been named editor in chief. Gorrell comes to Yoga Journal from Self magazine, where she was the features director overseeing the health, food, nutrition, lifestyle, and total well-being content. While at Self, she helped develop a digital app for the iPad, winning the Folio Award for Best Consumer Online Tool. Before joining Self in 2007, she was the health editor at Redbook and a senior editor at First for Women and Psychology Today.
Gorrell joins former Self digital director Kristen Dollard Schultz, whom Yoga Journal recently hired as director of brand strategy and digital project development.
“We are thrilled to have Carin taking on this critical role at Yoga Journal,” says Pat Fox, senior vice president and group publisher of Active Interest Media’s Healthy Living Group. “She brings a fresh perspective to the magazine as we refresh the editorial both in the magazine and online to meet the needs of the modern yogi, while respecting the great traditions of yoga and Yoga Journal.”
“I’m proud to join a brand that continues to be the leading media authority on yoga,” says Gorrell. “As a health food and fitness junkie and new mom, all of the facets of a healthy yoga lifestyle resonate with me. I’m excited to incorporate more fun and inspiring on-and-off-the-mat news, trends and service in the magazine, including recipes and nutrition news for clean eating, fashion that translates from studio to street, eco-friendly beauty, home and travel tips, and web-integrated wellness programs, making Yoga Journal the go-to destination for both the most seasoned yoga pros and down-dog newbies.”
Gorrell received her bachelor of science degree from The College of William and Mary and her master’s degree in journalism from New York University. She currently lives with her husband and son in Brooklyn, where she practices yoga, runs, plays volleyball, and sings and plays guitar in a country-bluegrass band in her free time.
About Yoga Journal: Yoga Journal is the most widely read yoga publication in the world. With more than 1.5 million unique visitors per month, 10 international editions, conferences, DVDs, and iPad, Nook and Kindle editions, the brand reaches an audience of nearly 10 million worldwide. The magazine, founded in 1975, was acquired by Active Interest Media in 2006.
About Active Interest Media: Active Interest Media, Inc. (aimmedia.com) is a leading publisher of enthusiast consumer shows and publications across all media platforms. AIM’s titles include Yoga Journal, Backpacker, SKI, Skiing, Warren Miller Films, Vegetarian Times, Yachts International, SAIL, Power & Motoryacht, Black Belt, American Cowboy, Practical Horseman, Log Home Living, Old House Journal and many more. The company’s five publishing groups—the Equine Network, the Home Buyer Group, the Healthy Living Group, the Marine Group, and the Outdoor Group—reach more than 40 million readers in 85 countries around the world.
For more information: Dayna Macy, firstname.lastname@example.org, 415-591-0729