Boulder, CO (March 31, 2014) — Active Interest Media (AIM; www.aimmedia.com) today announced that its flagship health magazine, Yoga Journal, (www.yogajournal.com) has signed license agreements with Turkey and South Korea, bringing the total number of Yoga Journal licenses to 11. Yoga Journal also has licenses in Australia, Brazil, China, Italy, Japan, Germany, Russia, Spain, and Thailand.
“Yoga Journal ‘s US and international editions reach more than 5 million users world-wide,” says Patricia Fox, AIM Executive Vice President. “Yoga Journal’s international footprint is quickly expanding making it the most widely read yoga magazine in the world.”
“Yoga is a global phenomena, and Yoga Journal is the world’s leading yoga brand,” says Dayna Macy, AIM’s Director of International Licensing. “Countries with thriving yoga communities seek out Yoga Journal for its accurate and cutting-edge reporting about this ancient yet thoroughly modern practice.”
“We are thrilled to bring Yoga Journal, the best yoga magazine in the world, in to Turkey to support our country’s vital yoga market,” says Yesim Caglayan, editor in chief of Yoga Journal Turkey. “Here, it is not only a physical practice, but a practice that is also an agent for change—encouraging individuals and their communities to grow and be their best selves.”
“The Korean yoga market is ready for a great yoga magazine,” says Sang Wook Lee, Publisher of Yoga Journal Korea, “and that magazine is Yoga Journal. With the addition of local writers and reporters, we look forward to serving the growing Korean yoga market for years to come.”
AIM is represented by John Cabell and Mike Greehan, co-founders of Cue Ball Digital (www.cueballdigital), an international media licensing firm representing more than 100 market leading brands worldwide.
About Yoga Journal: Yoga Journal (yogajournal.com) is the world’s leading yoga media brand. With over 1 million print readers per month, 2 million monthly unique visitors, 11 international editions, conferences, DVDs, and Ipad, Nook and Kindle editions, the brand reaches an audience of more than 5 million worldwide. The magazine, founded in 1975, was acquired by Active Interest Media in 2006.
About Active Interest Media: Active Interest Media, Inc. (AIM, www.aimmedia.com) is a leading publisher of enthusiast consumer shows and publications across all media platforms. AIM’s titles include Yoga Journal, Backpacker, SKI, Skiing, Warren Miller Films, Vegetarian Times, Yachts International, SAIL, Power & Motoryacht, Black Belt, American Cowboy, Practical Horseman, Log Home Living, Old House Journal and many more. The company’s five publishing groups—the Equine Network, the Home Buyer Group, the Healthy Living Group, the Marine Group, and the Outdoor Group—reach an audience of 50 million readers in 85 countries around the world.
For more information:
Dayna Macy, Dmacy@aimmedia.com, 415-591-0729