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San Francisco, Calif. (August 11, 2008) — In November 2008, Yoga Journal will publish “The 2009 Complete Guide to Home Practice,” the magazine’s first Special Interest Publication (SIP) since it began publishing in 1975.
“The 2009 Complete Guide to Home Practice” will feature 100 pages of editorial showcasing the magazine’s most popular sections — “Home Practice” and “Basics.” The SIP will also include in-depth feature stories, detailed photographs, and several complete sequences for practicing at home, as well as a beginner’s guide to meditation.
” ‘The 2009 Complete Guide to Home Practice’ gathers in one place an encyclopedia of yoga techniques,” says Kaitlin Quistgaard, editor in chief. “With practice sequences contributed by such powerhouse teachers as Rodney Yee, Desiree Rumbaugh, Sarah Powers, Judith Hanson Lasater and others, this special issue will find a permanent place in people’s yoga libraries.”
“Yoga Journal’s ‘Home Practice’ and ‘Basics’ sections are the number one reason readers buy our magazine,” says Bill Harper, publisher of Yoga Journal. “We expect this special issue will sell 100,000 copies on newsstands.”
“The 2009 Complete Guide to Home Practice” will run 124 pages, and arrive on newsstands mid-November with a cover price of $8.99. Readers will also be able to order a free sampler DVD from Yoga Journal’s newest DVD, “Yoga Morning, Noon and Night.”
The SIP will run side by side with the magazine’s regular November and December issues and will also have special placement with endcap promotions in Barnes & Noble, Borders and Whole Foods. In addition, the SIP will also be sold on yogajournal.com as both a print and digital edition, and at the 2009 Yoga Journal conference venues, including San Francisco; Grand Geneva, WI; New York City; and Estes Park, CO.
For more information contact:
Dayna Macy, 415-591-0729