What’s your story? Why are you teaching? “We believe your personal journey behind why started your career is the most authentic part of you,” says Karen Mozes, co-leader of Yoga Journal’s online Business of Yoga course. Once you have crafted your signature story, that should be the foundation of your message in every thing you do. “Right now, authenticity sells better than anything,” says J Brown, yoga teacher, writer, and host of the podcast Yoga Talks. “I made a practice of being entirely transparent and showing the sides of myself as yoga teacher that are conventionally sides you don’t show because it was thought to be bad business. And people resonate with what I do.” With highly successful yoga teachers of all ethnicities, shapes, genders, and personalities, know that you too can be yourself and people will love you for it. It’s what will attract clients who truly align with you and keep them coming back.
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