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As a new teacher, where do I get started? Everybody says “teach your friends” or “teach for free.” It seems like everybody who is interested in doing yoga is already paying for it. And my friends—do yoga? LOL. My friends do video games and pizza. —Michael Thompson
Karen + Justin’s Response:
What a great question. We bet Mike is not the only one coming out of a teacher training contemplating the same question.
Start with 3 business essentials
1. Clear vision
What kind of life and business you want to create?
2. Clear purpose
Why did you become a yoga teacher?
See also How to Stand Out as a Yoga Teacher
3. Clarity around your ideal clients
Based on #1 and #2, what types of clients/students you want to serve? Students who may have never experienced yoga or who don’t seem initially interested in it may in fact be the type of students you want to attract. It depends on your vision. If these are the students you want to serve then remember that your story—your personal “why” that explains how you found yoga and then decided to become a teacher of it—will be what will inspire others to follow.
10-Item To-Do List for New Yoga Teachers
In addition to deciding who you want to serve, you can also laser-focus on some essential business building blocks. Here are 3 of the 10 we explain in greater detail in the video.
1. Create an engaging website.
Use the website to display your “why,” your teaching style, and even your vision!
See alsoHow to Name Your Yoga Business
2. Create a great signature gift.
This will help you collect emails and grow your community.
3. Never forget your practice.
Your personal practice will help guide your classes and will inspire others.
Get 7 more to-dos for new teachers in the video
And remember this: Avoid perfectionism. It is better to move forward and get the feedback you need to course-correct than to not move forward at all because something does not feel “perfect.” You are ready now! So, go do this!
Explore moreBusiness of Yoga Tips for Teachers
ABOUT OUR EXPERTS
Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at justinmichaelwilliams.com
Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit cincoconsultingsolutions.com