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What Makes a Community Strong?
Strong communities develop from the gathering of people around similar values and ideals. While building communities may be possible by simply having a studio or teaching in an ideal location, a strong community takes a little more than that. It takes forming a group of people who are aligned with your own values and ideals, and that, above all, share the same interests. A strong tribe will know not only you and your ideals, as their chief, but also one another’s names and shared values. Your community can lift one another, and you have the opportunity to provide the space for people to make those connections.
Your Community's Impact on Your Yoga Business
Ultimately, a community that has a strong bond will stick together and be there for you and for each other at all times—when you are on top of your game and when you aren't. Your community will also more likely to invest time and money in higher priced programs outside your public classes, because it won't just be about you anymore. It will be about the entire community joining you. It’s game changer! Let’s build strong communities together. Here are three simple steps you can take now.
See also Build Your Yoga Teaching Brand
Step 1. Build relationships among your yoga students
Forming a community with students who have this strong relationship to one another is essential. To start, we recommend that you take a simple and impactful step: have your students introduce each other before you start the class. Even though yoga is so much about going within, and connecting with our center, a little warmth and connection before class transforms the mood and begins that engagement. When teachers know the students well and students know one another, the bonds begin to form for a strong community to be born.
Steps 2 + 3 for building a strong yoga community in this week's video:
ABOUT OUR EXPERTS
Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at justinmichaelwilliams.com
Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit cincoconsultingsolutions.com