Attract Your Ideal Yoga Students to Build a Strong Community

Learn how find your yogi tribe to make teaching authentically easier.
Business of Yoga Attract Your Yogi Tribe

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Learn how find your yogi tribe to make teaching authentically easier.

It is super important for yoga teachers to get comfortable saying no to working with certain clients, particularly if the relationship will entail one-on-one work or an extended number of days in a row working together (like on retreats). Not all students are a good fit for you, and you are not a good fit for all students. There is nothing wrong with that—unless you resist this idea. The more we align ourselves as teachers with who we are and what we are here to do, the more we feel ok letting go of anything that is incongruent with that. When it comes to privates, retreats, and workshops, you have more control than you think. This week’s Business of Yoga video is all about getting familiar with what makes a particular student, an ideal client for you.

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Examine Your Values to Identify Your Ideal Yoga Student

To start, you must identify the qualities that would make a client ideal for you. The shortest path to this answer is to first do a self-evaluation to learn what your own personal values are and then seek to find students who honor them. For instance, I am someone who values time if I am impeccable about honoring others’ time and tend to feel deeply disrespected when left waiting. In this case, I would not be ok working with someone who is very casual about appointments, is often late, or regularly makes last-minute changes to our schedule.

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Filter for Students with Similar Interests

If I am interested in pop culture and reference it in my teachings, then it may not serve me to try and work with students, who don’t share this interest or who, even worse, despise what I love. Even if this seems obvious, as you begin to filter your students with more diligence, you will see how much easier teaching authentically becomes.

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Get More Tips in the Video

Our video goes deeper into this topic to give you yet another essential method for identifying your ideal clients. The more clear you are about who you would love to serve, the more you attract that into your life.

See alsoHow to Film Stunning Yoga Videos at Home


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Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at

Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit

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