Business of Yoga

Spoiler alert: It's not as hard as you might think.

5 tips to improve your work-life balance so you can teach what you love—without it taking over your entire existence.

These tips and tricks will make your resume stand out. Plus, a sample template you can use to get started.

Retreats build your business and give you the potential to examine your inner truths, while spending quality time with kindred spirits. What are you waiting for?

Marketing yourself can feel downright unyogic, but it is possible to do it authentically—starting with your website.

There's no magic formula, but these tips and strategies will help you identify a price that you are comfortable charging.

Check out Ellen O'Brien's author page.

From making the practice more accessible to forcing the community to slow down and reflect, there might just be a silver lining to the toll the past year has taken on our mental and physical health.

During these difficult times, many teachers are offering donation-based or sliding scale classes. Here are some guidelines to help you support your community, while also taking care of your personal financial needs.

Insight Timer, a popular guided meditation app, launched a donation-based livestream yoga platform last month for an audience of 18 million.

The company will close all remaining brick-and-mortar studios and continue its business operations exclusively through its digital platforms.

We look at what diversity, equity, job security, and teaching could look like in a post-COVID era.

As Georgia re-opens its economy, yoga studio owner Octavia Raheem implores us to stop scrambling to be productive in the way that mattered yesterday.

As coronavirus cases in the U.S. surpass 1 million, several Atlanta-area yoga studios say it’s still too soon.

Here, author and yoga teacher Barrie Risman shares her story—and five exercises to help you embrace marketing as an act of generosity and service.

With classes offered on free platforms, including Zoom and Instagram Live, people are grappling with if and how to compensate teachers.

The decision to close the four remaining New York locations effective April 19 highlights the uncertainty facing yoga teachers, especially during the coronavirus pandemic.

With studio closures, dramatic lifestyle changes, and a real fear of losing income, here are concrete things you can do to keep teaching, contribute to collective health and wellbeing, and feel better about the future during the coronavirus pandemic.

Here, inspiration and practical tips for turning these uncertain times into an opening to make progress on your life’s work—or unfinished business.

The coronavirus crisis has hit yoga studios hard. Here’s how you can help them weather the storm.

Deep cleaning of props and cancellations are taking hold to help ease anxiety and keep students safe, while teachers worry about the consequences.

Yoga and Buddhism teacher Jacoby Ballard shares thoughts on travel and how the compassion and generosity that a yoga practice fosters can help create peace, regardless of where you roll out your mat. You don’t have to go far to feel connected to the world.

Yoga and abundance don’t always feel like they belong together. One yoga teacher shares the lessons she learned about accepting wealth and tearing down financial barriers that weren’t serving her.

How I make it happen so you can figure out if you can do something similar, too.

The right name can mean the difference between a small turnout and a well-attended class. Here’s how to choose the best name for the yoga class you’re offering.

Plus, what you need to know if you’re interested in doing something similar.

From mats to lockers, our experts share their 5 best tips to get your yoga studio clean—fast.

Our writer Adam Carney took a great idea and relocated to Bali, Indonesia, to launch a yoga business. Here, his powerful story, and 4 tips to start a successful yoga company abroad.

Ever wonder what it takes to start your own yoga studio and make it successful? Follow along as we trail an enthusiastic pair of yogis through their business journey, with words of wisdom from top yoga mentors.

On August 11th, YogaWorks, Inc. held its initial public offering, becoming the first yoga "chain" to be publicly traded. To get the scoop on what this means for the company and for yoga going forward, we chatted with YogaWorks CEO Rosanna McCollough.

Whether you aspire to open a studio or teach yoga online, these insights from biz-savvy yogis can help you craft a yoga career to outlast the trends.

Former Kripalu CEO David Lipsius shares how he plans to support the yoga community through this period of exceptional growth and change at Yoga Alliance's helm.

Check out Jennifer D'Angelo Friedman's author page.

All industry experts are sure of right now is that yoga’s popularity is at an all-time high and the number of studios will continue to skyrocket this year.

Want to share your passion for your yoga—and possibly turn a profit? Chesley Long founded Camp Yoga two years ago and has some tips to share with other aspiring yogapreneurs.

When you approach money with the same consciousness you bring to your yoga practice, your financial life can offer profound personal insight and wisdom.

Finishing a teacher training can feel both liberating and intimidating. Take these tips from Gigi Yogini as you start your career as a yoga teacher.

These six tips will help you take your private teaching to the next level of professionalism to offer the best experience possible for your clients.

Considering hosting a YTT? Learn from teacher trainer and studio owner Sigrid Matthews' experience. Start with these questions.

Is every yoga teacher and studio owner you know hosting a YTT these days? Teacher Trainer Sigrid Matthews explains what they know that you don't.

With so many yoga studios popping up around the country, it can be hard to find the competitive edge against other businesses in town. Here's how to stand out.

YJ’s business of yoga experts offer three tips to help you launch a career teaching privates.

Everyone loses steam at some point. Our business-savvy yoga experts have tips to keep your career on track.

These 5 yoga teachers launched the careers of their dreams in tiny studios (and even one tour bus), and went on to accomplish truly amazing things.

Watch our video to learn how to recognize fear and deal with it, so you can stay focused on thriving.

Our business and yoga experts explain hashtags, and how to use them in social media posts to effectively to grow your yoga business.

Twitter’s functionality in the yoga community is clouded with questions. Are you #confused?

The popularity of yoga has created tons of business opportunities, and expansion-minded studios have taken notice. Here we describe the top yoga studio chains.

Garden State Yoga studio founder Seth Weisberg reflects on what he learned about leadership being in the yoga business.

Rina Jakubowicz, who will lead a Spanish yoga class at YJ Live! San Diego, says offering classes in Spanish is the first step in attracting more Latinos to the mat.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Is your studio ready for business in today's market? See whether you could be running it more efficiently.

Consider these questions before choosing a software provider for your yoga studio.

Check out YJ Editors's author page.

Create more business by getting customers to do autopays for studio membership to your studio.

Use social media to get your current students more engaged in your business.

Make sure new students get the most positive first impression of your studio—and come back.

Having slow periods? Fill them with smart planning.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Check out YJ Editors's author page.

Understand why niche marketing works and how to best execute it.

Learn how to get clients more engaged with yoga studio communications and social media.

Learn how to host an open house to bring more clients into your studio.

Department store J.C. Penney considers adding yoga to help boost the image of its store.

The San Francisco Giants open up its outfield for the first annual Yoga Day at the Park!

A lot of yoga teachers promote products. Colleen Saidman Yee is the first superstar yogi to do so for a winery.

Studio owners sigh in relief when the state's taxation department decides not to impose a dreaded tax.

Love to sing? One yoga teacher is bringing her love of the open mic into her class.

Neal Pollack is feeling the pinch from the rising cost of yoga.

The resignations of teachers Desiree Rumbaugh and Sianna Sherman leaves the fate of Anusara Yoga uncertain.