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It is not unusual for yoga teacher to start their careers by teaching a certain style, perhaps becoming known under a particular program, book, or event and then somewhere along the way come to realize it’s time to move onto a different path. Evolving and change are always positive if they are based on a desire for growth. The tricky part of changing directions is the potential for disappointing your current fans. Although some people may in fact choose to move away from you, based on your new direction, there are things you can do to help your community grow with you.
5 Ways to Rebrand Yourself
1. Make your changes bold.
In terms of branding, for instance, you must be bold about the change, making it visible, notable, and exciting.
2. Integrate change across the board.
You must be in celebration mode for the change and try to hit multiple areas of your business with this change—even if the change doesn’t affect all of these areas. For instance, if you just decided that teaching a strong vinyasa flow 2/3 is not your priority anymore and that you now want to infuse your classes with more therapeutic teachings, you may change the name of some of your classes, to reflect that, and start addressing your new teachings in ALL of your classes.
3. Offer workshops and other programs to promote your new teachings.
Create a new workshop to promote your new type of yoga and develop a brand-new signature gift that speaks to that.
4. Update your brand across platforms.
Your social media and website should display new cover photos and messaging to help your current students feel excited with the change.
5. Inspire your students to follow you in a new direction.
Give them great content, get them inspired, and give them a clear call to action so they engage with this new phase of your business, learning and growing with you.