Get access to everything we publish when you sign up for Outside+.
Start grabbing your community’s attention with catchier email subject lines.
Don’t miss YJ’s first-ever Business of Yoga online course, launching in 2015. Sign up here now to receive powerful teachings from our experts and free videos each week to take your yoga career to the next level.
Creating quality content to share in newsletters is a great way build your brand and connect with your community. But if your open rate analytics disappointingly indicate no one is reading them, it can feel like a waste of time. Generally, if you have an email list comprised of people who already love your work and what you do, you want to see an open rate of at least 30%.
We’ve discovered that while being strategic about when you send your newsletters and who you target obviously helps, creating catchy titles can be truly impactful. This is actually common sense in a way. Since the flood of emails reaching our inboxes daily can lead to utter overwhelm, subject lines that look purely promotional or uninteresting are trashed—quickly. So to create a catchy email, you want to think a little outside the box. Being descriptive and specific about the content can be less important. Even a bit of humor, if that feels comfortable, will go a long way.
This week’s video offers our top tips for creating newsletter titles that are catchy and interesting enough to grab more clicks.
ABOUT OUR EXPERTS
Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at justinmichaelwilliams.com
Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit cincoconsultingsolutions.com