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Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn—the list is endless! With so many social networks out there, how do you decide where to spend your time? We know you don’t want to spend countless hours in front of your computer updating all these different sites, so we’ve formulated two key rules to help you avoid social media overwhelm.
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RULE #1: Spend Time Where Your Audience Does
This rule is all about knowing your target audience. You only want to spend time on the social networks that your students are actively using. Depending on your audience, certain social networks will be appropriate and others will be completely irrelevant.
Here’s a real story about one of our clients that illustrates this rule perfectly: A client was upset with us because we did not suggest that she create a Pinterest account. All of her girlfriends were on Pinterest, and they told her it was “the new best thing.” In that moment, we asked her to think about her audience of students. After reflecting for a moment, she was reminded that most of her students were male athletes who practiced power yoga with weights. Are those men on Pinterest? NO! Pinterest is primarily used by women posting about weddings, fashion, and food. Her target audience of young men are not spending time on the Pinterest, so it would be useless for her to use it to build her yoga business. Those men, however, were incredibly active on Facebook and fitness blogs, so that’s where she should be spending her time.
Using this rule will save you hours and get you the best return on the time you do invest. You’ll be reaching students who will eventually come to your classes and enroll in your programs.
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RULE #2: Focus on the Top 3 Social Networks for Yogis
Watch our video to learn which platforms reach the most yogis and why.
ABOUT OUR EXPERTS
Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at justinmichaelwilliams.com
Karen Mozesis a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit cincoconsultingsolutions.com