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Business of Yoga FAQ: “Should I have a personal profile or a business page on Facebook?”
We’ve heard your struggle. You’ve heard that you need to have a business page to promote your yoga business online, but all of your connections are on your personal profile and you’re wondering how to encourage them to “like” your new page. Or maybe you have a personal profile, but you do not want your students viewing private photos of your recent family adventures. And for those of you who DO have a business page, how much time are you wasting by posting everything twice? All of the confusion ends today as we answer the four key questions to help you make a decision about whether a Facebook personal profile or a business page is right for you.
Don’t have a Facebook page at all? See alsoThe Best Social Networks for Yogis
Ground Rules: Facebook Strategy for Yoga Teachers
Before we get to the four steps that will help you determine the best Facebook strategy for you, we’ll cover two important ground rules for the conversation.
1. Know your options.
We used to recommend that all yoga teachers must create a business page to promote their yoga career, but this is no longer true. With Facebook’s recent changes, it may be more suitable for you to engage with your students through a personal profile instead. Both methods work great, but there are many pros and cons to consider, which we cover in the video below.
2. Never split your audience.
Although both options are possible, you must make a decision to have either a personal profile or a business page for promotion—not both. Having two profiles splits your audience, making it incredibly difficult to disseminate information to all of your students at once. This creates confusion and inconsistency with your brand. Plus, posting twice is simply a waste of time!
How to Determine the Best Facebook Strategy for Your Yoga Business
Now that we’ve covered the ground rules, watch this video to get answers to the four key questions that will help you determine which type of page will work best for building your business. Comment on the video or reach out to us on Facebook and Twitter to tell us which method works best for you.
ABOUT OUR EXPERTS
Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at justinmichaelwilliams.com
Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit cincoconsultingsolutions.com