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Of all the social networks used by the yogis, Twitter seems to cause the most confusion. And to be honest, we’re not surprised. Although the giant has been around for nearly a decade, the functionality of Twitter as it pertains to the yoga community is clouded with questions. The primary one being:
Should yogis be devoting time to Twitter to build their businesses?
The answer: It depends. Here's why:
Did you know there are over 6,000 tweets posted every second? That’s 350,000 tweets per minute and 500 million tweets per day! That means the chances of your tweet being noticed or seen by your audience is not probable. So if you are using Twitter to send out inspirational quotes or mini teaching tips to try to fill your classes and events, you are wasting your time. There was once a time when these tactics were useful, but those days are over. Twitter is so oversaturated that it is unlikely for anyone to see your post unless you @mention them directly.
For more tips on social media strategies for promoting your yoga business, read Get Students to Engage and Take Action.
Based on my experience working with yogis all over the world, I’ve found that yogis’ use of Twitter pales in comparison to Facebook and Instagram. So if you have limited time to spend online, I would recommend you spend it elsewhere. There are exceptions to every rule, so be sure to ask your students which social networks they use most often to make an informed decision before you abandon the Twitter nest.
See also What the Heck is a Hashtag?
Although Twitter may not be useful for packing your classes or events, there are three specific ways it can be enormously powerful for yogis teaching classes online, attending festivals and conferences, or building partnerships with other conscious brands and teachers. These three tips are outlined in this week's video.
WATCH THE VIDEO NOW: To Tweet or Not to Tweet—The Truth about Twitter.
Do you interact on Twitter? Does it impact your business as a yoga instructor or studio? Join the conversation and let us know. You can reach Justin on Twitter, Instagram, and Facebook and Karen on Twitter or Facebook. We cannot wait to hear about your personal experiences.
ABOUT OUR EXPERTS
Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at justinmichaelwilliams.com
Karen Mozesis a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit karenmozes.com