How to Build Your Yoga Teaching Brand | Business of Yoga - Yoga Journal

Build Your Yoga Teaching Brand

Find your style and start using it to build recognition within the yoga community.
Business of Yoga: build your brand

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Find your style and start using it to build recognition within the yoga community.

The most important step to defining your brand as a yoga teacher is understanding your personal WHY. (If you haven’t watched our video about identifying your defining moment, please do to learn how to find to your WHY.) Using your authentic voice in your social media posts and marketing content will help your community get a sense for you and your brand. Aiming for consistency in the tone of your messaging will help them connect them to it. But beyond the messaging, creating visually consistent content will also build brand recognition.

See alsoHow to Name Your Yoga Business

Why Looks Matter For Brands

Almost as important as your voice is using a consistent look and feel to use for all of your brand’s messages online and in printed material. Choose aesthetic qualities, such as color, patterns, photos, and fonts, and repeat them everywhere to build visual recognition of your brand. This week’s video delves into improving the visual quality of your marketing content to take the professionalism of your brand to a whole new level.

See alsoWhat Are the Best Social Networks for Yoga Teachers?

Let Go Of Perfectionism

Here, we cover only the essentials, because if you let yourself go down the rabbit hole of “my logo and colors must be perfect,” you may never get out of it. Seriously, we have seen way too many teachers agonize for months over the smallest details, trying to get the brand to be perfect. But perfectionism is a form of distraction, and distraction is a form of fear.

See alsoHow to Film Stunning Yoga Videos at Home

Simple Steps to Choosing Your Brand’s Look + Colors

You only really need three colors to create your brand: a primary color, a secondary color, and an accent color. Simple is beautiful and simple also makes maintaining consistency easier.

Watch the video for two simple ways to recognize the colors you like most. Learn how to portray your voice with a look and feel that truly represents who you are.

Go get ’em with content and a look that will grab your audience’s attention.

See alsoYoga Teachers’ Secret Weapon to Building an Email List


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Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at

Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit

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