Business of Yoga

The Secret to Heart-Centered Sales for Yoga Teachers

One thing most yoga teachers dread: Sales. Our Business of Yoga experts have tips for making the process more authentic and rewarding.

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Here’s one thing it seems all teachers—from all kinds of backgrounds—have in common: Selling, no matter how much of it you do, is uncomfortable at best and truly terrifying at worst. So how do we make offering our teachings comfortable?

See also The Biggest Barrier to Yoga Teaching Success: Fear

Shift Your Perspective on Sales

Selling, like most skills, requires practice. You want to grow that muscle and to grow a muscle, you have to train it. But before you get to practicing, the first step to better sales is shifting your mindset. You will always feel extremely anxious and insecure around selling if you make it about yourself. But if you can shift your thinking and make it all about the possibilities and results on the other side, then selling begins to feel like a calling in your life, just like your teaching itself.

For example, if you are speaking to a student who is in doubt about signing up for your program and you can see from your vantage point the possibilities of what may happen in the life of this student and all the amazing results you can see in the horizon for this person, then not making the offering would be like hiding a medicine that could cure a disease. If you stand in front all that is possible, then fear makes room for vision and you are no longer ‘selling’ you are problem-solving.

See also Lead By Example: 3 Essential Qualities for Yoga Teachers

Think Like a Client

When you are being sold a service, product, program and feel your are being cared for, heard, and understood, buying becomes automatic. This is because you feel you can trust the seller. When you sell and you are putting the potential results ahead of all else and standing for them, you are building rapport and the process of selling becomes more like a conversation. But this conversation has some essential elements to it. There is a technology that will make your selling conversation powerful, purposeful, and effective.

See also Take Control of Your Time and Money in 2015

Watch the Video: Heart-Centered Sales Tips for Yogis

Our short video will walk you through three of these essential steps. You will see, that selling can be just as healing for you, and your students, as the practice of yoga itself. Happy selling!

See alsoYoga-Inspired Service: Hone Business Skills to Better Serve + Retain Students

Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at


Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit