How to Name Your Yoga Business

Avoid common missteps when choosing a website domain name.
Business of Yoga website name

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Should I name my business or This is such a great question and we can tell you it’s one most entrepreneurs have wondered about as we embark on new ventures. For yoga teachers, the short and sweet answer is: the most effective business name for you is We get into the nuts and bolts of why that is and make some important distinctions in our short video below. But here is the simple truth: Your name is what people will be searching for in trying to find you, and the one thing you can be certain will not change in your business, is YOU. (There are some exceptions to this—and you can find out what they are by watching this week’s video.)

See alsoHow to Stand Out as a Yoga Teacher

When Your Name Doesn’t Work for a Website

If you look up domain names and your name is not available, making small changes to your full name, like adding “yoga” to the end of it, if your business is exclusively yoga, is a good option. If you have a very complicated last name, you may also consider shortening it or creating a variation that is easier for people to spell and find. Of course, if you own a studio, you may or may not use your name as the studio name, but you do still want to own your own domain name so you can shape for yourself a message and voice separate from your studio’s.

See alsoYoga Teachers' Secret Weapon to Building an Email List

Are Too Many Names Bad for My Brand?

In this week’s video we are referring to your website name. Your company name, whether you have an entity (such as an LLC, S Corp, etc.) or a DBA (doing business as) and a sole proprietorship is a different story. If you watch the video and realize you want to change the name you’re using on your site from you company name or something else other than your name, no stress. You can have multiple domain names leading to a single site, so making the transition can be very smooth and imperceptible to your community.

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See alsoShould Yoga Teachers Use Business Pages or Personal Profiles on Facebook?


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Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at

Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit

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