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Tools for Teachers

5 Tips for Forming Lasting Yoga Business Partnerships

YJ’s Business of Yoga experts believe that co-creation is an important aspect of success. Learn how to find the perfect partner to join forces with to further your career.

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These last few months we have been receiving lots of great questions from teachers all over the world. We are committed to answering them all. This week’s question is on forming lasting partnerships:

If you are creating partnership, what is important before you enter into business arrangement? How do I know if someone would be a good partner?

We love this question because we believe that co-creation is such an important aspect of success. We can go much further in life when we join forces with the right people. But we also know that partnerships are like marriages—if you want it to last long-term you must fully commit yourself to the relationship and know exactly what you are looking for.

See also 10 Essential Tips for Better Yoga Business Contracts

How to Find Your Perfect Business Partner

So here are some key lessons we have learned that make finding and forming partnerships smoother and more fun.

Know your personal values.

First, you must know your personal values and use that as your guiding system. We cannot stress this enough. Finding the right skills is important, but given a choice between someone with the perfect ‘resume’ and someone with less-than-perfect resume but fully aligned values, go with the latter. Values are not teachable—not in context of work. If you want to find alignment and harmony in this relationship, then know your values and focus on the things that ensure these values can be honored in the partnership. Values are the very things that fill your mind, your physical space, your interests. Your values may be music and food, freedom, freedom of expression, having space to create, etc. Be specific with yourself on what your values are, so that you can more easily know when the right fit shows up.

See alsoJacoby Ballard: Building a Welcoming Yoga Community

Find a business partner you respect.

Second, you want to feel a deep sense of respect for this person. You must feel that you would hire this person and pay a great price to have him or her do the work you expect others will pay for. Here is the key secret: align values and compliment each other’s skills. Honor the fact that you each bring to the table your unique gifts. The moment the respect is lost, trust may start to fade away and that can lead to great disappointment.

Get three more tips for forming better partnerships in the video.

Explore moreBusiness of Yoga Tips for Teachers

Justin Michael Williams is a vibrant public speaker, musician, and successful yoga instructor who travels the globe training the conscious community to thrive in marketing, media, and business. He has spearheaded the marketing development and social media of over 150 brands, both large and small, including, Sianna Sherman, Ashley Turner, Noah Mazé, and more. He is also the Co-Founder of the Business of Yoga, LLC and hosts Yoga Business Retreats around the world, helping yoga teachers flourish in business. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. See more at


Karen Mozes is a successful entrepreneur, executive and life coach, and leadership expert. She brings to the world of transformational coaching, writing and public speaking her many years of dedicated studies and application in the fields of science, eastern philosophy, teaching and yoga. With several years of work experience in the corporate world and then as a principal at a sustainability consulting firm, Karen is uniquely suited to coach in business management, communication techniques and team leadership. Karen has created and successfully applied her own coaching programs, the Cinco Method (for entrepreneurs) and Team Climate Change (for design teams) across a wide range of sectors and company sizes. Karen is also the co-founder of the Business of Yoga LLC and its popular program, the Yoga Business Retreat. For more, visit